How Much will it cost to Start a Photography Business


Now come on, I know you have seen those types of photographers before. The glorified house wife or college student with a new DSLR camera claiming to be a “professional photographer”. Fact of the matter is they are claiming to be a pro and probably don’t even know how to start a photography business at all. Yes they have a camera, a Facebook page, and tons of portfolio of images, that are more than likely friends and family if you do a little bit of research on social media, but they haven’t done the due diligence to learn “How to start a photography business.”

Not only is this a risk for you and your family, this is a substantial risk for the photographer. I mean what happens if you want to get a copy of your pictures a couple years after they were taken, if they aren’t a true photography business will you be able to get your pictures then?

We are saying all this because it takes a serious financial investment to start any business, even a photography business. Fact of the matter is, your customers and potential clients aren’t going to take you seriously, until you think long and hard about taking your business seriously.


So with that in mind, you are probably have a few questions.

  • How much is it going to cost to start a photography business?
  • What do I need to know before jumping into a Photography Business?
  • How much do I charge for a session?
  • How do I price my services?

In this post I am going to cover What it really costs to start a Photography business, the right way and get paying customers through your doors. See the links at the end of the article for the answers to the rest of the questions.


Lets start with your photography gear. You are going to need four basic elements here.

  1. Camera Bodies
  2. Lenses
  3. Flashes
  4. Tripods


When it comes to cameras you usually fall into one of the two major brands when you start shooting seriously. We will cover both here just to be safe. Don’t worry about picking up the kit lenses as they are no where near pro quality.

For our Canon Shooters we recommend getting two Canon EOS 5D Mark II 22.3 MP DSLR Camera Bodies ($1900)

For the Nikon Shooters, we recommend the Nikon D610 Full Frame 24.3 MP DSLR Camera bodies ($1500)

Now you may ask why two camera bodies? Quite simply put, for one you never know when a camera is going to fail and you don’t want to be stuck in the middle of a shoot with no camera. That would be horrible. Two, it is always nice to have one camera with a zoom lens 70-200 for those shots from the back of the church, and one camera with a 35 f/2.0 for those wonderful close-ups handy at all times. Saves you time and help you capture those awesome impromptu shots.


how to start a photography business
This is where it can get expensive as good glass is pricey, but well worth it when you start shooting professionally. The images are much more crisp and clearer.

Nikon Cameras

Canon Cameras


For Nikon Shooters we recommend the Nikon SB-700 at least 2 of them ($329 each) and the Canon Cameras the SPEEDLITE 600EX-RT ($499 each)


As far as tripods go we recommend having one good sturdy studio quality tripod and a lightweight travel style tripod that you can take with you on your photo shoots. Both recommended tripods work on both Nikon and Canon.

Studio Tripod – Manfrotto MT055CXPRO3 055 Carbon Fiber 3-Section Tripod ($480)
Lightweight tripod – Manfrotto BeFree Compact Travel Carbon Fiber Tripod ($350)


Other Gear

You’ll also need to pickup a camera bag, reflectors, several high speed memory cards, flash triggers, a few light stands, etc. The cost of these items depend on what you want to spend and your style. ($500-$2000) Check our our blog for several different reviews on the camera gear you need.

Basic Business Needs


This part of the post is dedicated to the business items you need to get taken care of in order to be considered a legal business entity. The prices listed are estimated as the actual cost will vary on your specific location, business type, and associated fees.

  • Incorporating your business or LLC: $125
  • Annual Accounting Services: Year-end tax filing and a couple of consultations throughout the year. $300
  • Financal Tracker: Spread sheet system or Quick books $150
  • Insurance for your Business: $600 per year
  • Product Samples: $200-$1000 It always helps to have photos or samples up for your customers to see. Especially a variety of them, a lot of times it helps solidify you as a professional photographer and also gives them an idea of what they can purchase.
    Legal Fees & Photography Contracts – This is the most widely priced service based on geography. Attorney fees can range anywhere from $150 an hour to over $1000 an hour. If you are having them create contracts for you, you can expect to pay between 4-5hours per contract if they are starting with a blank slate. If you have an existing contract and would like them to edit it, time frames should drop down to around an hour.
  • Because of the complexity, I personally would purchase photography contracts through Rachel Brenke, a lawyer who is also a photographer. She has a lot of different contracts available here at this link on the By purchasing these contracts you would just then need an attorney to review them for you.
  • Photography Contracts from Rachel Brenke: $60-$450
  • Attorney Fees: $400-$2000

Computer & Software


Now onto the Techy side of photography, I personally recommend getting a iMac or Macbook Air with an external monitor. The iMac is a great computer, but I have found time when I owned one that I wish I had the capability to take it with me. That is why I have personally switched to a Macbook Air with an external dock and monitor setup. This allows me to have the benefits of a large external monitor and a laptop at the same time. When you compare the two, the extra cost is totally worth it.


photography website

Having a well laid out and professional looking website is a must have for sure. You don’t want to skimp here by getting a free website or free wordpress theme to put on your site. Invest some money into getting a professional website developed for you. There are several affordable website designers out there that provide you with a high quality website for a reasonable price.

Photography Hacks: Saved the Best for Last


Now this next section isn’t what most of us would call needs, but it definitely will give you an advantage on getting your photography business up and running quickly.

Many people especially new photographers start a business with out a business plan or any idea of how a business actually runs. There is a lot more to it than just taking great pictures.

  • How are you going to get new clients?

  • How are you going to attract the type of clients you want to work with?

  • Once you have booked a shooting, how are you going to get them to buy your products? Do you have upsells and advantages for them to buy more easily?

  • How are you going to price your services?

  • How are you going to process payments? Etc

Most times potential photographer entrepreneurs or solopreneurs do one of two things. They either one, spin their wheels for weeks or months, trying everything to see what sticks or two, they give up because they never get enough steam to keep the business a float.

That is why I have put together a list of courses, ebooks, and trainings below that can help you cut through all the fluff and get down to making money today!

  • Photographer’s Pricing Guide Workbook: Have confidence that your pricing is actually making you the money you expect it to be making. $149 (or get it bundled with the Easy Client & Money Manager for $229).
  • Marketog: Looking to find a way to lure clients in with very little money at all? Then this is the course for you. Marketog covers everything you need to know about today’s style of marketing and why it works so well. Don’t waste your time with other programs or courses grab this one NOW. $799
  • Matt + Katie In-Person Sales Guide: Matt & Katies Gudie teaches you how to maximize your sales after you have booked a new client. They go over step-by-step how to increase your sales without feeling like a crummy used car salesman or too pushy. $249

Drum roll please! We have reached the end of this post and it is time to tally up the total costs of Starting a Photography Business. Now I know some of these components can vary from city to city but I feel like this is a good representation. Granted there probably several things on your list you may feel like you need, but I tried to keep this list as simple as possible.

Total Costs of starting a Photography Business – $14,000 – $20,0000

So for less than $15,000 you can start a photography business that will make you money everyday and get one more step closer to the flexibility entrepreneurship provides you.

Why Every Photographer Needs a Photography Blog

why-you-should-have-photography-blogYou heard this before, you need a blog, but chances are you just let those words go in one ear and out the other. I know I have. Or maybe you are the type who has filled your reasoning with excuses why you don’t or why you can’t have a photography blog. Well I’m here to tell you that you need a blog for your photography business.

Word of mouth advertising is great, but lets face it even if I here about you via word of mouth, I’m still going to go check out your website before I reach out to you. You know you would do the same thing too. So lets dive into why you need blog and how to get one.

Why every photographer needs a photography website / blog

Do I really need a blog? It doesn’t really help that much does it? Not another shiny object I have to add to my ever-growing to-do lists. Will a blog really bring me more clients? I’m sure there are just a few questions that you are asking yourself as you are reading this. I was before I got into the whole online thing years ago. But lets face it, if you are going to thrive as a photographer or business in todays’ world you have to have a presence online. No questions about it.

Blogging is by far the easiest way to do this. Even better it is worth its weight in gold if you do it right. Big G, Google, uses and algorithm to rank websites in their search engine and if you can get your website or blog to the front page or the top of the listings more and more potential clients are going to see you.

But how do you do that? Simple, Search Engine Optimization, SEO. Don’t’ worry stay calm I will show you in other articles exactly how to SEO your blog for specific keywords you want to rank for. Today we are just going to touch the surface on the main reasons to start your blog.

Photography Blog vs. Social Media


The only company that changes their algorithm every day, week, and month is Facebook. So if you are relying on social media only or particularly Facebook to grow your clientele I have bad news for you, it is way tougher than trying to get your blog ranked in Google. Not saying it isn’t important to stay active on Social Media, just stating with the same effort on a blog the results are way better.

What your blog is not

Here is what your photography blog is not used for, displaying pictures of your clients so they can see them online. Your photography website is not intended for your current clients, it is intended for your potential and future clients.

What your blog is

A photography blog is the easiest way to find and communicate with new clients and others. The sole purpose is to bring you more business. How does it do this? We could go on and on for days on this subject but I’ll keep it short.

  • Increase foot traffic to your business
  • Increase web traffic to your business
  • Show Professionalism
  • Develop Trust
  • Build your Brand
  • Provide Examples of your work
  • Etc.

Every post, Every article you put on your blog is sent to Google and its million of Google bots. The more your write on your photography blog the more notes Google gets. The more notes Google gets the more opportunities you have to reach more customers. There is a specific science on how to cultivate the perfect blog post and what is needed to wreak all the benefits from Google, but more on that later. Now lets just focus on getting a writing schedule together to quickly cover the major aspects of your business.

Ranking your photo blog in Google


How hard is it to rank in Google? Put lightly, not that hard when you know what you want to rank for. For example, if you try to rank for “wedding photographer” chances are going to be slim to nil that you will get on page one, because that is such a broad term to go after with a lot of competition However if you go after a long tail keyword like “your city wedding photographer” or “your city suburb wedding photography” it will be much easier to rank. The idea is to write content around these keywords on your blog to help you rank for that specific term.

To make this process simpler we have included links to articles on how to find high search volume, low competition keywords for your blog.

Case Study

Here is a short story on the power of SEO Optimizing your blog. Recently we connected with a fellow local photographer over coffee one morning. That conversation quickly turned into a 2hour long discussion over her website and some actionable items she could take to help her get more clients. She went home that day and made some of the changes we recommended and guess what happened? The very next day her photography blog showed up on page one for that specific keyword. She was so happy that she bought us a cup of coffee the next time we ran into her.

Simply put if you can follow some quick actionable tips and navigate around your blog we can optimize site to get you fast results. All you have to do is follow our instructions.

How to get started

Sometimes it can be stressful thinking how to start a blog or website. There are a ton of free companies out there offering you a free website. Don’t sign up for one of those. It is like renting an apartment instead of purchasing your own home. If you already have a domain name, great we can build a blog on that domain or enhance your current website. If not then the first step is to secure your domain name. “Your business”

Next, most businesses and photographers choose to build their blogs with WordPress. Not, that is a free website apartment, a self-hosted website. You can get hosting cheap at Bluehost for around $6.00 a month or if you catch one of their sales you can get hosting as low as $3.00 month. After you get your hosting, you install the wordpress framework on your domain, its simply and usually takes less than five minutes. Lastly it is time to start building your website and blog.

One thing to note real quickly, the learning curve for wordpress web design is really steep. It looks simple in the beginning but can quickly become overwhelming. We recommend you don’t try to build your site yourself but hire a professional to help you with your wordpress website design.

There are web designers out there who specialize in photography blogs and websites and can get you a really professional looking site in no time. We do recommend going with the Genesis framework and themes or ProPhoto themes. They are super easy to work with and produce great looking blogs and websites. Most designers can also offer you a social media package too when building your site to help keep your brand congruent across all platforms.

Follow your passion


Congrats you have made it almost all the way through this post. After you get your website up and rocking do me a favor don’t just post to post. Don’t be one of those photographers who put up photos and a couple of paragraphs and call it a day. Readers can quickly see though posts that are not genuine and sincere. Write with the same passion that caused you to pursue a photography business in the first place. Do that with a little of SEO help from us and you will have a full schedule in no time. Thanks for reading this article and feel free to leave us a comment below!

Starting your own Photography Business, Might want to read this

The minute I bought my first DSLR camera I recognized that photography was my true passion. I really did not consider myself a specialist at that time, but I made certain I intended to become one. Well, the roadway ended up a lot longer compared to I expected. I have learned there’s a lot even more compared to meets the eye when it comes to the photographer occupation.

So let me direct you with the 5 things you need to know before starting your own Photography Business

1. Have a site from the beginning.

Keeping my images stuck on my difficult drive after journeys was probably my largest error at the very start. Think it or not– there was no Facebook back then. The only thing I might do with my pictures was to reveal them to my family members as well as buddies, or … develop an internet site. Which obviously I didn’t do. Wrong.

Currently I know that having a web site is the most effective means to present your job. It’s most definitely not nearly enough to post them to your social networks accounts, as their top quality is terrible there. As well as just what’s the factor of shooting loads of premium photos and after that harming their quality on Facebook or Instagram? Undoubtedly, a presence on social networks is truly crucial, however as a promo tool. And likes are not clients. The only expert way of offering your photos is an excellent internet site.

So, a couple of years ago I developed my own website.  I wished to show my works as well as how I see the globe and also the locations I have visited. Every month I publish there a brand-new gallery from a various place. And my collection currently is rather big having taken a trip to almost 100 nations. Yet most notably, I wished to show the journey I have experienced. That’s how the idea of producing a world map with pins was born. Soon after, my website gathered rather a large acknowledgment from other digital photographers, vacationers as well as web professionals. They praised both the style and also the photos.

No matter what kind of digital photography you do, a specialist website is a need to from the actual beginning of your adventure. It’s your chance to have larger recognition as well as a marketplace. The web site is likewise a place to call clients, to develop your very own brand name, to collect visitors from all platforms in one area as well as most notably to present your images in high resolution

2. Do not stop your long-term work. It readies to have something different.

photography business

You ought to constantly have an extra resource of income besides your pictures. It’s not that you should not think in yourself and in your customers, but it’s best to have protection. Specifically when you reside in an area where capturing is period dependent– you’ll have your hands complete in the summer season, some setups in the spring as well as autumn, yet absolutely nothing in the wintertime. I aimed to make my living from photography, but I promptly found out that it’s actually challenging. Having a year-round income matters, but it doesn’t have to be a massive cash-flow. Depending on your abilities, choose just what you like, even a different kind of photography.

Even currently that I have actually obtained some recognition and also there are people who wish to buy my photos and cooperate with me as a photographer, I still have my 2nd service. As well as prior to you even consider asking– indeed, it’s entirely feasible to run a digital agency and also travel the globe. Of program, it’s a matter of great participation with your workers and an outstanding capability to organize your tasks and also conferences, to handle everything. But it’s absolutely practical. In fact, it’s also fairly useful for me as a traveling digital photographer, because it’s easier to readjust the country I plan to go to with the very best period to go– I don’t have to adhere to the summertime time in my area.

Having a sideline is not just a consistent source of money. It’s likewise a means to fix your head around something various. After long hrs of capturing as well as much longer hrs of processing photos, concentrating on a various subject could aid you relax, rest your eyes as well as your mind. Provide your innovative brain a break every so often and concentrate on various other jobs

3. Respond as promptly as possible.

things to know before you start your business

If you desire individuals to become your customers address their messages as quickly as feasible. My time limitation is an hour.

The digital photography market is expanding actually quick these days. There are even more as well as even more people that consider themselves digital photographers, having a DSLR for a number of weeks. Certainly, every person starts somewhere. However this means you have to do your ideal to attract attention. And also as a lot of the clients remain in a big hurry, acquiring and losing customers refers hours or also mins. If you don’t react to them promptly they’ll most likely to another photographer that addresses faster. It’s crucial to be there for people or they will not transform into your customers.

Unfortunately, I had a disappointment here, which offered me this lesson. A few years ago, just when I started with my website, I missed an e-mail from a small hotel which had an interest in my photos from the city they are situated in. Addressing a day later on was far too late as they had actually currently found another photographer. Lucky me, the next time I answered quickly adequate and also offered my pictures to a bigger resort. That was a difficult lesson, but essential for me to comprehend the digital photography market as well as its policies.

Being a digital photographer you work all the time, 24/7. As well as all this time around you need to be available for your possible clients, or you’ll shed them. Having a very easy to discover call web page on your internet site is very helpful right here, but you likewise have to answer emails as quickly as you get them

4. Failure is not a failure, it’s a lesson.

how to start photography business

This factor is plainly gotten in touch with the previous one. Also if you make a mistake by addressing an email far too late or there are no customers showing up for a month– never offer up. It’s time for you to concentrate on your second task, or procedure the pictures you always avoided for later on, or … traveling and take even more pictures. The important things is, absolutely nothing must quit you. Failure is simply the nature of doing new points in life and taking threats.

When I began off taking images I believed it would be the busiest time of my life, yet it had not been. Of program, I considered it a failing, thinking “That am I kidding that I’m a great professional photographer?” And I virtually stopped it. Fortunately I didn’t, as well as currently I recognize it would be the greatest mistake. Absolutely nothing involves you right now. It requires time to boost your photos, to promote them, to find out the best ways to arrange the whole organisation. And you should gain from everything that comes your means. Emphasis on your photos, maintain boosting them and also you’ll obtain to your desire factor. Consider me, I’m 100% self-taught.

After every error or failing, examine exactly what failed and ways to stop it in the future. Also losing some agreements or returning house without a single great photo is a great lesson. Stopping working is the very best method to enhance. Focusing on the concern of failing is holding you back, so the earlier you allow go off that worry, the more enjoyable you’ll have and also the even more you’ll attain. You first top priority need to constantly be your pictures

5. Think BIG.

Do not limit on your own. At the start of a job you enjoy with every single task. Obtaining 5 could seem a success for the first few months. However if you have the ability to obtain 5, why not obtain 10 or perhaps 20? And also suppose you finish up with 30? That’s the point of view you ought to aim at. Establish an objective which you want to accomplish in 5 and even One Decade and start working on getting there right from the very start. Be your very own ideas.

As I have actually currently claimed, I was sure I ‘d have heaps of clients today. When it didn’t happen I also did limitation myself. I assumed that possibly just a few sessions will certainly be great. Yet I took care of to obtain myself together quickly sufficient. I wouldn’t be where I am now if I quit after those number of tasks. As well as you will not remain in the place you aim to be, if you limit yourself.

Michael Port, the author of The Think Huge Policy, discusses the four most crucial ways of accomplishing your large objectives: coming to be comfortable with discomfort, establishing the right objectives, surrounding yourself by helpful people and also being a person others desire to assist. He additionally suggests to never ever stop discovering and also trying brand-new things. As his ideas are quite universal, you could quickly apply them to your digital photography service.


How to Get Your Photography Business Noticed

It appears in this social media age, brand-new digital photographers flood the industry on a daily basis. These “specialists” boast reduced rates as well as excellent quality. There’s nothing wrong with that said, however how do you obtain your work to stick out from the pack? Just what makes your photos different compared to Johnny Photographer who was provided a DSLR for Xmas together with a 1-year subscription to Adobe PhotoshopCC?

photo by Jake Hill

What makes your business much better compared to the typical photographer’s?

The response partly lies within that really inquiry. Listed below, are eight straightforward actions to obtain you begun in your race to stick out.

1. Be unique in every facet of your craft

Let’s face it, brand-new, unskilled professional photographers will certainly always be right here. Bear in mind, you made use of to be one! On the silver lining, a number of these newbies will certainly quit before they ever before obtain going and also others will plateau in their job. So, in the meanwhile, aim to be various from them.

From exactly how you handle the financials of your digital photography business to just what lens you use on an elderly shoot, being various is an essential component in successful art. You can examine effective company owner to get ideas on fresh, new means to run your digital photography organisation. You can examine the job of famous professional photographers to discover brand-new approaches to include in your process to obtain observed.

photo by Matt Quin
photo by Matt Quin

2. Run an on-line blog site showcasing your work as well as your clients

Photo inform tales. They create words with pixels. In some cases it’s valuable to compose textual web content to accompany your images. You see this usually with wedding celebration digital photography as well as journalistic digital photography.

In 2016, having a well-run internet site for your business is critical. Several effective photographers will certainly take this a step additionally with a blog site, showcasing their job. For example, Johnny Professional photographer covers a gorgeous wedding this Saturday and you cover an attractive wedding this Saturday. He merely uploads some of his favorites pictures on social media sites whereas you publish a few intro images on social networks with a web link to a blog site article you discussed the wedding event including pictures, supplier info as well as more. Johnny Professional photographer gets a couple of “sort” from relative as well as you obtain numerous page adheres to from potential clients, 2 bookings as well as a few recommendations from the suppliers you pointed out in the blog. See just what you can obtain by developing a blog?

3. Find distinct areas to contend

I reside in Charleston, West Virginia, and the marketplace is literally filled with aiming picture photographers, a number of whom think they’re “specialist.” The mass of these “expert photographers” do most of their picture sessions at one of 2 locations. Hence, every person’s senior images and household pictures rather much look the same.

So, maintaining in line with being different, I travel various alleyways when I’m not hectic, in an effort to scout out new and also amazing locations to hold portrait sessions. It’s a piece of cake. Discover a location no one else fires at and your job will certainly stick out. Sometimes, I’ve come across personal residential or commercial property where I needed to ask the owner for consent to fire. Entirely worth it, though as you could see from the senior picture below!

Photo by Waybright Photography
Photo by Waybright Photography

4. Get critiqued often by professional photographers you admire

Words “good task” are probably the worst a professional photographer can listen to. Don’t get me wrong. Everyone loves listening to exactly how wonderful they are. Nonetheless, there’s no worth in that. You’re not going to learn ways to obtain much better by listening to that expression.
Find a few wonderful professional photographers. Befriend them. Ask for reviews from them usually. Ensure they give you objective reviews.

If you do not know where to start, inspect out Facebook groups. Lots of groups use critiques under the abbreviation: “cc.” By learning what you did wrong in a shoot, you’ll obtain the knowledge necessary to fix your problems, thus adding much more top quality to your job. You’ll stand even better out from the pack of mediocre photographers.

5. Research all art types

Wonderful artists study various other excellent musicians for ideas. They learn what they like as well as dislike when checking out the work of others. I started buckling down about photography when I began studying the work of Josh Hanna, a regional portrait digital photographer. I noticed rapidly that his photos had multiple components that mine simply done not have. I befriended him, and also still to now, I seek his suggestions and gain inspiration from his photography.

I likewise examine paints from old times to contemporary. When checking out a renowned job, I ask myself “Just what makes this excellent and what makes this stand out?” It may be that the musician combined the Policy of Thirds in a trendy way or it might be that the selection of complimentary shades was accomplished in a really special fashion. Art is often consisted of patterns and also ideas. I acquire motivation from music, paintings and more making my photography stick out.

Photo by Waybright Photography
Photo by Waybright Photography

6. Know your market and also know your particular niche

One problem beginning digital photographers battle with is not fitting in to a details niche. They have the tendency to concentrate on all kinds of digital photography and also question why they don’t succeed at any kind of. Yes, it’s great to learn all forms, such as landscape, portraiture, macro and even more, however one of the most effective digital photographers appear to concentrate largely on one facet. They understand how you can photo anything and also anybody, but spend the mass of their time taking photos of one kind of point.

If you focus on one facet of photography, you’ll stand out at a lot more quick price than if you bewilder on your own with every little thing at the same time. Your brand will acquire distinct identity which will certainly appeal to certain kinds of customers. You’ll stand apart from the pack, again. As an example, if you like senior photography, after that concentrate on that and also press your advertising to seniors as well as their moms and dads. If you like bugs and also blossoms, then focus on macro digital photography as well as push your advertising toward that.

7. Damage the guidelines

Photography is an art kind. It’s not regulated by policies and also legislations. In fact, it is among the few points in this life that provides freedom and freedom to its customers.

” Yet just what regarding this law which guideline?” you ask.

In art, we might call something a “guideline,” such as the “Regulation of Thirds,” but these policies are absolutely nothing greater than beginning factors. They’re recommendations. As soon as you’re familiar with all the standard policies of digital photography, you break them. I enjoy capturing at eye-level for pictures, as that’s a fundamental regulation. I like breaking that guideline also more.

8. Embrace nonconformity

The ideal musicians of perpetuity have one thing alike: they all did something different compared to the standing quo. They stood apart some way, in some way. This is what you ultimately intend to do. You can have the very best photos in the globe, yet if nobody ever before sees them, you will not do well. After all, you remain in business of obtaining your photos noticed, typically aren’t you?

So, if your work appears like the work of each professional photographer in your city, your service possibly will not last that lengthy. I suggest, why should a consumer choice you to take their pictures when they can employ Johnny Digital photographer to do the shots with the exact same style at a reduced cost?

Photo by Sven Schlager
Photo by Sven Schlager

Robert Frost composed his popular poem The Roadway not Taken, an ode to nonconformity. Frost basically claimed selecting the course much less travelled, makes all the difference. Frost is probably one of the most effective American poets to ever live. He recognized a point or two about standing out. Do not be afraid to be various. Take threats, not just in your shoots yet in the method you run your company.

The listing over is a beginning point for you to branch off from the pack. You can either check out other photographers as an adverse thing or a motivation to do better. If you desire to get your digital photography business observed, then utilize various other digital photographers as gas for your fire; a way to drive you to continuously improve your craft, try brand-new points, take threats as well as get seen.

How to Pick the Best Mirrorless Camera For You

Mirrorless by Zhao !, on Flickr

Given the incredibly amount of products on the internet – more of which is being released all the time – it has become fairly complex to make a choice when looking for the best mirrorless camera. The unfortunate truth of the matter is that a lot of sales representatives won’t even know what the best is if you decide to ask them. In truth, a lot of the options are actually fairly adequate overall once you hit a certain price range. You get what you pay for, after all. Technology has advanced to the point that “bad images” are becoming an increasing rarity.

To help sort out the best mirrorless camera to buy, you need to ask yourself what you need. When simply breaking down, it can lead to a myriad of questions that will help make the choice even clearer. Once you’ve done that, you can feel much more prepared when staring down the vast options in front of you. In the following, we’ll detail all you need to get started:

Questions You Should Ask

  • What will the camera be used for? Do you need it for vacation photos, family parties, sports games, or maybe shots of a personal collection you own?
  • What budget are you working with? This is very important, as it keeps you from making reckless impulse decisions.
  • Are you looking for a cheap mirrorless camera?
  • Or a the Best Mirrorless Camera for uner $1000?
  • What sort of functionality are you looking for, and how much effort can you put into learning how to use them?
  • Will the camera be just for you, or something your family also has access to?
  • How will you be using it? Is it important that it can be mounted or do you want to merely go handheld?
  • How big does the camera need to be?
  • How big a screen do you want?
  • Do you want a Viewfinder?

A good sales representative will have these sort of questions already in their back pocket when discussing any particular product with you. If you go in with the answers already worked out, you’re going to have the advantage. The more educated you already are on the matter, the easier it will be for them to give you genuine help and not just try to push one of the lower quality (or needlessly expensive) models off onto you.

The Best Mirrorless Camera Lenses

Sonnar T* FE 55mm F1.8 ZA - Sony A7R
Photo by Luke Ma on Flickr

Given the current state of the economy, products like cameras are now being made in a lot of different price ranges, shapes, sizes, and even aesthetic variants such as color. Don’t be distracted; the lenses are what you really need to focus on with a mirrorless camera. Seek out one of these:

These have individual pros and cons of course, but their relative image quality tends to be comparable. Incredibly trained eyes are really the only ones able to see such differences. For general to advanced use, any of the systems above should serve you well. All of those manufacturers carry good quality lenses, flashes, and other accessories that work well with the corresponding system as well.

Ergonomics And Feel

Camera manufacturers all have their own unique approach to ergonomics and aesthetics. For example,Fujifilm and Olympus seem to cater to simple shapes with a retro feel. Then you have the likes of Sony and Panasonic that keep everything as contemporary as possible with lots of sleek curves. Nikon and Samsung on the other hand keep things a bit bare bones, catering to the “point and shoot” method of shooting. There are some exceptions here and there but if you really take a close look you’ll likely see those trends over and over again. Figure out which body type you feel would be best for your hands. Ask a sales representative if you can get some hands-on time with the products that interest you to be on the safe side.


Panasonic, Sony, Olympus, Samsung, and Nikon have the fastest and highest quality auto focus abilities, if that matters to you. Capturing moments at sports games or at home while children or pets play are much easier with a fast focusing camera. It’s for the best to look up reviews for a solid understanding of how well a model focuses. Example shots from the manufacturer may be altered. Filter them by “3 stars” to get a balanced opinion.

Image quality

This is the most important aspect of any camera, of course. This is a big point of contention, but the medium to high end priced models from the manufacturers above will likely serve you well. Sony and Fujifilm are great for outputting incredibly quality that lends itself to post-processing and image editing. Olympus will give you good JPEGS that you don’t have to worry much about. They all have their strengths. If you can find a model that fits your budget and maybe even has a cool feature or two (i.e. shooting high speed video, time lapse, or long exposure) then you are sure to have quite a good time with your camera overall.

the beloved Gina, Taipei - Sony A7r
by Luke Ma, on Flickr
the beloved Gina - Sony A7R
by Luke Ma, on Flickr


No matter what you are looking for, an affordable mirrorless camera kit, a mid-level mirrorless camera, the best mirrorless camera under $1000, or a Professional level Mirrorless Camera make sure you check out our individual reviews before you decide to make your purchase! Also, don’t forget to grab your our free DSLR Beginners Guide!! And yes a lot of the content is applicable to your Mirrorless Camera too!!

Review: Magmod Magsphere Flash Diffuser

magmod magsphereCrowdfunding has brought us many useful products. Some of these products would not have been possible without the help of crowd sourcing websites such as Kickstarter. One such product that has been made possible by Kickstarter is the Magmod MagSphere

It is a Compact flash modifier and the creators promise that it will make your flash 300% bigger. In other words, it offers a very soft lighting and it is one of the products that we feel can take on the Gary Fong Lightsphere Collapsible.

It’s important to note that this product is not completely revolutionary but it is designed smartly. In fact, we are of the opinion that this product has the potential to completely change the manner in which light modifiers are attached to flash lights in the near future. We are going to take a very close look at this product.

Let us first take a close look at the various pros and cons of this flash modifier.


  • It is very compact in size.
  • It is highly durable and leaves behind the Gary Fong Lightsphere in durability.
  • It easily connects to the camera.
  • It produces extremely soft light when the situation is right.


  • The texture is not really smooth but it is highly durable.
Photo from
Photo from


It has dimensions of 2.5 x 5 x 3.25 inches and it weighs 0.56 pounds. Information from their Website

 Key Features

Ergonomically Designed

As mentioned above, this flash modifier is different in design. It has a bulbous shape but not exactly. The shape plateaus at one point. In the picture above, the Magsphere is at the top and the Magmod is around the head.

You can use magnets to connect the Magmod and the Magsphere. These magnets put together create a really heavy feeling lock and it’s very different from the belt system. It is very easy to use and its ergonomics are completely straightforward. We feel that the design is very clever as it can be attached in a straightforward manner and it can also be flipped in either direction.

You can easily see the flash head while looking straight on. It doesn’t need more diffusion if it is used in the correct manner.

 Build Quality

As far as the texture of this product is concerned, it has a bit of a weird feeling but you are not buying this product to fondle it with your hands. It feels extremely durable and is pliable. Users need to attach it to the Magmod using the magnets and there is absolutely nothing more to using it.


It is extremely easy to use. The most difficult part in using this product is to attach the Magmod to the flash as it requires use of your thumbs and hand to stretch it to get it into the right place. Once that is done, you can easily fix the light modifier directly onto the Magmod easily. You will also need to ensure that it is fixed a bit further down the flash head.

Once the above is in place, you just need to pop it on and position the light at the right spot to start shooting. We do recommend making use of a light meter to get the best results but it does work well in TTL.

 Image Quality

We are extremely impressed by the light diffusion by this product. It diffuses light very subtly that is comparable to the diffusion produced by the Streaklight series by Adorama Flashpoint. The diffusion is very different from the diffusion you get when you point a light source at the ceiling.

Photo from
Photo from
Photo from
Photo from


It is a highly useful flash modifier that is not just fun to use but it also has the potential to change the way products are created in this category by the manufacturers. Photographers who use small flashes and cannot afford to carry around a big softbox will find it very useful. However, this is not a replacement but it can be easily carried in a camera by most strobists.

Buy a Magmod MagSphere Here


Review: Godox Witstro AR400 Ring Flash

Awhile back when I was stumbling my way around portrait photography, I discovered the mystery that is ring flashes. Ring flashes deliver a lot of punch for the money. They give off a beautiful light in the eyes of the model and that is a huge part of what the fashion world values now days.

If you look at the present, ring flashes are still very popular. Terry Richardson has fine tuned this look and it has yet to go away. However, that doesn’t mean that the ring flashes can only master that sort of such work, in fact, ring flashes, are capable of a whole lot more.

In recent years, Godox has come out with Witstro AR400. This is a ring flash compact solution that is an alternative to some of the more expensive versions available on the market today. However, there are a few drawbacks.


  • At $499 to $599 with warranty, it’s not a bad price.
  • Very spectacular light output.
  • Nice compact packaging.
  • Adjustable modeling light which works well for video.
  • Quick recycle time.


  • It’s heavy, especially after you’ve been holding it for awhile.
  • There isn’t a location to mount the radio trigger in lieu of plugging it in.

Tech Specs

Direct from the Godox Website.

Main Features:

Versatile and Even Illumination

With shadow free illumination, the ring flash AR400 easily adopts the ring head. It can also use an LED video light. It’s equipped with LED lights in order to help adjust the brightness of the light. This in turn allows it to easily stabilize the light for meeting all of the demands that outdoor flashes require. Easy to use and portable. It readily meets all of the demands for outdoor photography.

Abundant Functions and Strong Power

The AR400 boasts over 400W of strong power and has 22 steps to control the power. From 1/1 to 1/128 you’re sure to locate the exact depth you’ll require. Supports a S1/S2 slave trigger. It also supports RPT stroboscopic flash and high speed sync.

Professional Lithium Battery

Professional lithium battery with the AR400. You’ll have over 450 times the power output and you’ll appreciate the 0.05-2.8s time for recycle. A battery charger comes included with the accessory kit to ensure that you’ll never be without.

Wireless Remote

There’s nothing more disconcerting than having to work around wires. The FT-16 wireless power control flash (sold separately) allows you to easily control the flashes power output as well as all other flash functions.

Convenient Accessories

This unit comes fully equipped with a folding light bracket as well as an umbrella bracket and a diffusion cover. All of the accessories are very easy to install and detach and that is very helpful to achieve creative light effects.


Godox Witstro AR400 is a fairly large unit for those who are used to light modifiers that are used for hot shoe flashes. However, if you’ve shot with a genuine ring flash, it’s not too challenging of an issue. This flash is characterized by a giant ring. It’s large and fat and very heavy, but yet more compact that others that are on the market today. The large white area ensures that proper diffusion is solid.

If you turn the top around, you’ll see a complete method of mounting the camera to the flash by using a rain system which can raise and lower the entire camera as well as bring the unit into the donut circle. For good results, make sure that the front of said lens is entirely through the flash ring.

You’ll find the ports on the side of the flash ring. One will work for connectivity and updates to the firmware. The other two will be for radio trigger ports when using a wireless flash trigger. You could even spot mount the triggers after they’re plugged in.

At the back of the unit, you’ll see the battery near the bottom along the rails that are used when connecting the unit to the flash. You’ll want to ensure that these are tightly connected so the camera won’t fall out.

At the back, you’ll also locate the controls to the flash. You can adjust them very easily.

Build Quality

The AR400 ring is built very well. In fact, you’ll be surprised at how sturdy and the great quality that it has. The sturdiness is also rather hefty. You’re going to need to be strong armed to use this puppy. Your wrist is going to get a workout. Thankfully, the Godox has a variety of tripod mounting options so you can take advantage of them.

If you’re using a light in this fashion, you should use a good lens as well which increases the weight.

Ease Of Use

When you use the light to shoot a photo, it’s pretty easy. If you have a PC port we suggest that you always choose that option. Simply hook the PC cord to the camera and the end of the cable to the light. From there you shouldn’t have any issues.

I chose my Canon DSLR Camera and the company didn’t have a PC port in my unit. We had to add a PocketWizard Plus III transmitter to it. The receiver fell out several times so we had to wrap our wrists around it to hold it in while shooting.

Setting aside the Canon DSLR Camera issue, the ring flash worked to accommodate the camera with a mounting system. We simply changed a few settings and shot quickly and easily. We suggest using the light as a handheld meter to get the best possible results.

Image Quality

We discovered that we needed to have the light up close and personal to get the best results with the Godox. To do this we had to have the light along with the shadowless light in the eye. We had to use the right exposure settings and catch the light correctly in the eye to get the best results.

The farther from your subject, the more powerful your light is going to have to be. You may need to stop down the lens as well. With a bit of practice you’ll get the hang of it in not time at all.

Power Output

At 400 watts of power you’ll not have to crank it up much, if any.

Color Consistency

We ran into a few issues here. A few of the times the light wasn’t warm and other times it was too cool. If this isn’t an issue for you then, great. However, if it is, you’re going to have to get Profoto or Broncolor to even it out a bit more. It is expensive to have things just as you like, but oh so worth it if you’re a picky photographer like many of us are.


Godox Witstro AR400 flash ring is gorgeous and sturdy and it can do a great job. It’s best when professionals use it as they are more familiar with the overall functions of such a piece of equipment. It’s a great investments for the pros to have their hands on. Those just learning will take some time getting the hang of it but all in all it’s a great investment for fashion photographers, semi professionals and photo booths.

Things I Liked about the AR400 Ring Flash

  • Fair and reasonably priced.
  • Powerful light output.
  • Excellent quality.

Things I didn’t’ like about the Witstro AR400

  • The color consistency issues.
  • Heavy to carry around and use.

Phottix Indra 500 TTL Review

In late 2014 the Phottix Indra 500 TTL was released. Phottix has a well-established reputation for delivering effective, simple, well built, reliable and affordable products. So when the company said that monolight would include TTL capabilities for both Nikon and Canon cameras in one monolight in addition to many creative control that other lights offered, it definitely appeared to be a win-win situation right off the bat.

Then the unit arrived. At the time I didn’t know my DSLR Camera was on its last legs. We also weren’t aware that the Odin trigger’s first version (used for transmitting and controlling light) really didn’t work all that well. We ended up switching both the camera and the trigger and we  didn’t have many problems after making these changes.

At Photo Plus 2014 we played around with Phottix Indra, and thought it was a really good deal. In one package, there is light that is DC and AC capable, has TTL transmission for Cannon and Nikon (and possibly Sony in the future), well built body, ports for PocketWizards and other transmitters, adjustable modelling light, stroboscopic mode and manual light control.

Phottix Indra 500 TTL is incredible, and although it may not be a perfect monolight, it is probably the closest to that available in today’s marketplace.

Pros and Cons


  • TTL light transmission at 500 watts of power
  • Simple menu interface. Sometimes too long, but more compact than all of the rest.
  • Survived a six foot drop
  • With this unit we were able to perform a second curtain flash using the Canon 5D Mk II
  • Compact size
  • A very comprehensive and affordable package


  • The frost glass dome cover broke. The impact prevention design also could be improved even when the umbrella reflector is attached.
  • When high speed sync is used, the battery dies very fast. When using this feature, it needs to be charged after every shot.
  • It would be nice if the original Odin performed better with this unit. Triggering the light is all it basically does.


phottix indra500 ttlIn many ways the Phottix Indra 500 TTL looks very similar to other monolights. However, it is a lot smaller than most of the other ones that are currently being offered in the market. It is also lighter. The thing you will notice immediately is the monolight’s bright green branding. It really hits you between the eyes and stands out.

On the top you will notice that there’s a place where an umbrella can be inserted and locked in. An umbrella reflector can be paired with the umbrella.

In the front, you will see an area connecting the spreedrings, umbrella reflector and the place where the light comes form.

On the other side, you will that the face is very minimal except for the small port cover. When you lift that up, you will see that there is an area for connecting a sound cable and USB cable for radio triggers.

All of the action takes place on the back part of the monolight. This is where the LCD screen is, along with a modeling light button, a control button, several tactile buttons, a ready light and much more.

Build Quality

This is a very solid monolight- greater than the Paul C buff Einstein E640 and less solid than the Profoto B1 air units. The real test took place when a gust of wind came through when the monolight had a big umbrella attached to it and was on a light stand. We tried to keep it steady using our weights. However, mother nature definitely had other ideas.

The umbrella and monolight both fell. Unfortunately, the umbrella cannot be used any longer. However, for the most part, the monolight was still fine. The one problem that we experienced was that the glass on the frosted dome shattered. This dome adds extra diffusion, cools down the color temperature and provides the flash bulb with protection. The only inconvenience to us that was caused is that in post-production we had to do some white balancing. However, that was easy to fix.

Of course these types of things will happen, so we weren’t all that surprised. Honestly just about any monolight will have these kinds of issues, except for maybe the Profoto B1 air units. You have to expect these kinds of things to happen from time to time. They don’t have it due to the fact that the battery and reflector have been incorporoated into the design. So you pay extra for the design.

The battery pack is pretty small. However, if you don’t have any problems using it, and don’t anticipate you’ll be doing crazy things while you are shooting when you have an umbrella on a day that is slightly windy, then you don’t have anything to worry about.

Ease of Use

phottix flash trigger testing
From flickr by Jerry Lai

Many of the settings can be changed on the Phottix Indra 500 TTL monolight. For controlling the light, you can use the Odin 2 or Odin 1.5. However, you aren’t able to see the physical changes reflected on its LCD screen. You can be quite confident about the fact that your transmitter will be completely taking over.

If you’d like to change the actual light settings, there are about four menus you can use by pressing on one of the four that are available and then using the green button to scroll through to find what you are looking for. You can also click the button to confirm all of your settings. Once all of our issues had been worked out, we couldn’t believe how amazing the quality delivered by the Indra 500 TTL was.

Light Output

From flickr by Fabio Salmoirago

According to our light meter readings, the light puts out light at 500 watt seconds on a consistent basis. Throughout the shooting it also didn’t have a tendency to lose power. It delivers spectacular and beautiful light. Also, 500 watt seconds is beyond what a majority of photographers actually need.



We rock the city
From flickr by awgnashua

Would you like to overpower the sun? With this light it can be done via high speed sync capabilities or just using an ND filter. Just about any challenge or situation that you might run into when shooting can by handled by this modern digital camera technology and light.

We tried to test the light using our old Canon Elan 7 SLR that we had from our film days. However, the Odin 1.5 did not fit right in the hot shoe. Eventually we will try this out.

Color Consistency

Forest Sunrise
From Flickr by Allan

Our test didn’t find any color consistency problems when this monolight was used. When they did occur, they were minor. You will not get the performance of the Broncolor or Profoto. However, for most photographers it will more than acceptable, if they know how to use the edit sync features on Lightroom.


We have asked to have a monolight that could do both manual transmission and TTL transmission for years. Profoto provided us with that. Now Phottix has released their exciting solution, which took years to develop.

Getting into lighting is easier than ever. It is a very exciting time for the world of photography.

The Indra 500 TTL monolight has tons of light output, is sturdy, easy to use, compact for carrying, and doesn’t kill my back after a long day of shooting. We really couldn’t ask for anything more.
Check on the Latest Prices of the Phottix Indra 500 TTL